GLERUPS – 30 YEARS
The first glerups slippers were made with love for one person 30 years ago and today, fortunately, we can all still enjoy them. We hear that we have many glerups fans who appreciate a pair of comfortable glerups. All age groups – from the active surfer to those who love to relax on the sofa. There is a pair of glerups for everyone. We hope that everyone can feel our soft quality wool and appreciates our good craftsmanship and timeless design.
Our passion is felt – we hope that you feel the passion.
I can’t believe it’s been 30 years since we founded glerups – what a journey – from my hobby project to a global brand. I am very grateful for all the people who have supported us throughout these years. We owe a huge thanks to all our loyal glerups fans – THANK YOU
I am looking forward to the next 30 years ;-)
Nanny Glerup, 2023
Today, the many addicts around the world enjoy a daily dose of glerups in 100% pure, natural wool. We hope that you and your feet can feel that the slippers have been created with love and care from the sheep to the feet.
glerups are sold all over the world – from Japan and Europe to New Zealand, Canada and the USA.
MORE THAN 30 YEARS OF DEVELOPMENT
Over the years glerups has found the perfect wool mix. We mix Gotland wool from Denmark with quality wool from New Zealand, all of which lives up to the highest standards for uniform quality and animal welfare.
"It takes time to make a pair of glerups. We don’t rush the process, but rather, we take our time. My parents spent many years testing and developing our product. They put a lot of hard work and many hours into glerups. All the way from the sheep to your feet. We take extreme pride in the fact that we own our own factory, partner with honest and caring farmers, and have eyes on every step of our value chain… My parents started glerups this way and their legacy
will never be forgotten."
– Jesper Glerup
”It has always been Ove and Nanny’s philosophy to work purposefully to use all bits and pieces from our carefully selected production materials - and is now deeply integrated into our DNA. Our entire value chain is built with respect for people, animal and nature. We are constantly working to streamline and upgrade our production and products – the journey never stops, and we never compromise with our DNA.”
– Allan Timm, glerups
Passion is the keyword
– and we are passionate about our sheep and the Gotland wool we produce. We cherish the longterm partnership with glerups. Did you know that Ove Glerup was one of the founders of the Danish Gotland Sheep Society and his nickname was the Gotfather" ;-)
- Jens fra Farm Funda
The 1970’s is a decade with increased awareness of many societal issues, and one of many new trends is self-sufficiency. Danish mother Nanny Glerup sees the potential and enrolls in a felting course where she makes a pair of boots for her husband Ove.
The comfort of the wool and the snug fit means Ove wears the felt boots everywhere and the first seed is planted in Nanny’s mind. Ove’s first steps in those boots are also the first steps towards the development of a unique brand and philosophy – glerups.
Since the beginning, the sheep are the true heroes of our story and they take center stage in 1985, when Nanny and Ove – causing shock among family and friends – buy the totally run-down farm of Thasdalsgård in Northern Jutland. The place is affordable, full of possibilities and among the many buildings is a stable.
Nanny and Ove move in and are joined by their Gotland sheep a little later. Finally, things are coming together and all the essentials for glerups are in place. Today, the headquarter of glerups is still The Farm.
Now 53 years old, Nanny crafts slippers for family and friends made from the natural wool of the Gotland sheep. Everyone loves the comfort and the fit and it occurs to her that she can turn this into a business. She registers the glerups company, exhibits at fairs and receives the first customer orders.
As everything is done by hand, production numbers are low. Much to her dismay, Nanny must turn down a Swedish order of 200 pairs of children’s boots because of limited capacity. To simplify production, she decides to focus on one specific fit that is still used and is the preferred fit for glerups “addicts” all over the world.
Nanny Glerup, now in her 60’s, is supervising production and the quality control of the glerups products.
The dedicated work over the years has taken its toll, and her back and shoulders are constant reminders that uncompromising craftmanship comes at a price. Her redefined position allows her to work with innovation and to secure that the glerups DNA is solidly integrated into the company, the staff, and every glerups product that is delivered to the shops.
Well into the new century, Ove’s first steps in the felt boots takes us all the way to Romania where we com-mence production after developing a factory from the ground up. While widening our geographic presence, we decide to trim the collection and focus on slip-ons, shoes and boots.
Allan comes on-board as an agent for Denmark and shortly after becomes co-owner. And still, during expansion, co-ownership and new markets, The Original Quality approved by Nanny Glerup guarantees that every pair of glerups is crafted with care.
glerups are usually sold for indoor use where users appreciate the craftmanship and the qualities of the 100% pure, natural wool in the comfort of their own home. These days, however, the glerups company is on an exciting, global journey far from home. We complete the biggest investment in company history – a new production line for wool processing from Germany – and partner with ZQ Premium Wool from New Zealand to secure a steady supply.
glerups Inc. is established in the United States and a new production building in Romania of 2,800 m2 is on the drawing board. Still, we never lose sight of our purpose and the DNA of glerups. The products are continuously refined and in 2017 we introduce rubber soles for all adult models.
25 years since the first pair of glerups, you may expect us to slow down. But the spirit that made Nanny and Ove turn a run-down farm into an unexpected success story lives on and glerups is brimming with ideas, plans and potential.
The new production building is coming along nicely, and the color Forest is introduced – inspired by the surroundings and the nature around Nanny and Ove’s home, that is still our headquarters.
The success continues. glerups are sold all over the world – from Japan and Europe to New Zealand, Canada and the USA.
The factory in Romania is finished. We are celebrating that it is now 30 years since the first pair of glerups.
New colours - coming soon
It takes time to develop new colours and we take our time – the colours have to be perfect – balanced and rich in nature. Always designed, developed and produced with respect for human, animal and nature. The feeling of natural. Inspired by the beautiful nature around us. Our headoffice is surrounded by trees, fields, forests and a beautiful local beach. This has been the inspiration for our new colours.
Available from September 2023.