It’s all about giving more than you take

Regenerative agriculture is about creating a better, kinder, more positive future for the planet.
Our wool partner Zentera in New Zealand are way ahead and have taken action with our farmers.

A close-up shot of a pair of hands carefully holding a clump of soil with roots and a small green plant sprout, set against a blurred background of green grass.

REGENERATIVE AGRICULTURE

The more nutritious the soil where the sheep graze, the higher the quality of the wool. Our collaboration with Zentera and their regenerative agricultural initiative aims to rebuild land its fertility and biodiversity by using cultivation methods that support the natural biological spoon processor.

A close-up shot of a pair of cupped hands holding a large mound of dark soil or compost.
A close-up shot of a pair of hands carefully inspecting and pulling apart a strand of raw, white sheep's wool from a large pile

PASSIONATE PEOPLE
+
HEALTHY ANIMALS
=
HIGH QUALITY WOOL

A wide scenic shot of a large flock of sheep grazing across a vibrant green hillside, with a dense line of trees and a massive, snow-covered mountain towering in the background under a clear sky.

ZENTERA WAS BORN

Back in the day, wool was wool. Once harvested, the bales left the farm, the final destination unknown. Frustrated with the commoditisation of wool and lack of identity - Zentera was born. Formed to differentiate and innovate, Zentera partners with the best growers and international brands, who share the same values when it comes to the land, the people and animals. Zentera stands for quality, sustainability and connection, from the grower through to the consumer.

"We have chosen to work with Zentera, as we can follow the wool from farm to foot - and the wool from New Zealand works really well
in our wool mix and gives the comfort and durability that we want. Our customers demand
the best every single day, and we want to give them that.”

- Jesper Glerup

“We need to teach the next generation how lucky they are to farm the land and set them up in a better space than what we took it on as.”

- Grant Barbara, Glenbourne Farming Ltd. New Zealand

A backlit profile shot of a person bending over to work in a vibrant green field with a shovel, with bright sunlight streaming over a hill in the background.

Read about our Project Zero Waste

Read about Our responsibility